Marketing · Content · Brand Communication
Early-career marketer building practical experience in brand, content, and communication
I combine customer-facing experience, visual communication, and current Master's studies in Digital and Strategic Marketing to build clear, audience-aware campaigns, content, and brand presentation.
Selected Projects
Marketing case studies
Selected academic and independent projects that show how I approach audience understanding, positioning, content planning, and execution.
Déjà-Brew: Summer Campaign Strategy
Campaign strategy for a pet-friendly café concept shaped around audience insight, positioning, seasonal messaging, and channel planning.
- Defined audience segments, buyer persona logic, and seasonal positioning for a new café concept.
- Built messaging, channel roles, landing-page direction, and budget logic around awareness and conversion goals.
- Shows structured campaign thinking from insight to execution planning.
Christian Tour — Multi-Channel Content Strategy
Content strategy built across SEO, email, Instagram, and editorial planning to create a clearer audience journey.
- Built a multi-format content system across search, email, social, and editorial planning.
- Matched each format to a different audience need and stage of engagement instead of treating channels in isolation.
- Shows cross-channel thinking, content structure, and planning discipline.
Soroban — Local Education Marketing Plan
Marketing plan for a local extracurricular education offer focused on positioning, parent targeting, and growth direction.
- Positioned a niche educational offer for parents looking for structured after-school learning and cognitive-development benefits.
- Mapped promotional channels, demo-session ideas, local partnerships, and budget logic for local growth.
- Shows practical marketing thinking for a trust-based local service.
DiabeTeam — Logo & Visual Identity Proposal
Visual identity proposal for a diabetes patient community organization, focused on trust, clarity, and healthcare-sensitive communication.
- Developed a visual direction designed to feel supportive, clear, and credible for a sensitive healthcare context.
- Used symbol, typography, and color decisions to support accessibility, trust, and message clarity.
- Shows how brand choices can strengthen communication, not just aesthetics.
About
Customer insight.
Clear communication.
Marketing thinking.
My background connects three strengths that matter in marketing: customer understanding, visual communication, and structured strategic learning. Customer-facing roles taught me how people compare options, hesitate, trust, and decide. Fine Arts trained my eye for clarity, composition, and presentation. Through my Master's in Digital and Strategic Marketing, I am building on that foundation with stronger skills in audience insight, positioning, content planning, and brand communication.
Selected Tools
Content & Design
Canva, Figma, Adobe Illustrator, InDesign, Photoshop
Marketing Platforms
HubSpot, WordPress, CRM systems, SEO tools
Analysis & Workflow
Excel, Power BI, SQL, Trello, Google Workspace
Experience
Work experience
Customer-facing roles that strengthened how I understand audience behavior, persuasion, presentation, and trust.
Sales Consultant
Consultative sales in a premium multi-brand retail environment, where customer guidance, brand presentation, and performance awareness shaped the daily experience.
- Guided 30+ customers daily through product choices, using questions and recommendations to understand preferences and reduce decision friction.
- Helped drive sales performance through product knowledge, attentive service, and awareness of shopper behavior.
- Supported visual merchandising and floor presentation, keeping brand standards and product storytelling consistent.
Floral Designer & Consultant
Client consultation and creative work in a boutique environment, combining tailored proposals, polished presentation, and daily operational accuracy.
- Worked directly with clients on custom orders and events, translating preferences into tailored proposals and visual solutions.
- Managed daily cash, documentation, and inventory accurately in a small-business environment.
- Built repeat trust through attentive communication while improving display planning and reducing material waste.
Sales Consultant
Product-driven sales in a high-traffic sports retail environment, combining customer guidance with digital onboarding and performance reporting.
- Helped customers choose suitable products in a high-traffic retail environment through clear guidance and practical recommendations.
- Onboarded 40+ users per month to the company platform through simple demos and digital adoption support.
- Compiled weekly performance data and contributed to merchandising decisions, building familiarity with KPIs and product presentation.
Competencies
What I bring to marketing roles
A mix of audience understanding, communication, visual thinking, and practical digital tools built through customer-facing work and marketing studies.
Audience & Communication
- Client relationship building & trust
- Audience needs assessment
- Clear written and verbal communication
- Romanian (native), English (C1) & French (A2)
Marketing Operations & Analysis
- Content planning & campaign structuring
- EspoCRM, Excel, Power BI & basic SQL
- Google Analytics & KPI tracking
- Process documentation & workflow organization
Brand & Content
- Brand identity & visual storytelling
- Copywriting, content creation & social media planning
- Adobe Illustrator, InDesign, Photoshop, Figma & Canva
- Message clarity & brand voice
Digital Marketing Tools
- WordPress, Yoast SEO & Meta Ads
- Google Analytics & EspoCRM
- Google Workspace & Office 365
- Trello & AI-assisted workflow tools
Education
Where analytics meets creativity
Master's in Economics and Business Administration
West University of Timișoara
Digital and Strategic MarketingCurrent focus includes content strategy, digital platform management, CRM, SEO, marketing automation, and research on AI tools in marketing workflows.
Bachelor's in Arts and Design
West University of Timișoara
PaintingCreative thinking, visual communication, and cultural analysis, informing a design-conscious approach to brand building.
Volunteering
Community involvement
Community Volunteer
International community development project working with a multicultural team across language and cultural barriers.
- Executed community development projects within an international, culturally diverse team
- Engaged directly with local stakeholders to assess needs and deliver solutions
- Refined English proficiency through daily professional immersion in a multicultural setting