Marketing · Communications · Brand
Building brands
with people in mind
Aspiring Marketing and Communications specialist with cross-industry experience, a design-conscious eye, and an AI-forward mindset — currently completing a Master's thesis on AI-powered marketing workflows.
About
Creative thinker.
Systems builder.
People person.
With a background spanning customer experience, consultative sales, retail, and hospitality — I bring strong visual instincts, a natural drive to organize chaos into process, and a genuine love for working with people. My academic research focuses on how AI tools can be meaningfully embedded into modern marketing workflows.
Competencies
Where strategy meets creativity
A cross-functional skill set built across diverse industries — from analytics and strategy to visual design and emerging tech.
📊 Strategic & Analytical
- Market research & consumer insights
- Trend analysis & competitive intelligence
- Customer journey mapping
- Campaign performance tracking
- Process design & systematization
🎨 Creative & Visual
- Brand identity & visual storytelling
- Content creation & digital assets
- Social media strategy
- Copywriting & brand voice
- UX-aware design thinking
⚡ Technology & AI
- AI-assisted content & workflow automation
- MarTech stack evaluation
- Office 365, Google Workspace, CRM
- Social media management tools
- Canva & creative suites
💬 People & Communication
- Client relationship management
- Cross-functional collaboration
- Customer experience design
- Team coordination & facilitation
- Bilingual: Romanian & English
Experience
Every role, people-facing by choice
Four distinct industries, one common thread — building real connections and creating great experiences.
Customer Experience Specialist
Managed high-volume inbound interactions for one of the world's largest telecom providers, delivering resolution-focused support across billing, technical troubleshooting, and account management.
- Handled complex multi-channel inquiries maintaining quality and efficiency KPIs
- Navigated CRM and ticketing systems for end-to-end issue resolution
- Built expertise in de-escalation, active listening, and first-contact resolution
- Developed strong remote collaboration habits and self-directed workflow management
Retail Associate
Managed day-to-day operations combining service excellence with visual presentation and inventory awareness in a customer-facing boutique environment.
- Assisted customers with custom floral arrangements and product selection
- Maintained visually appealing displays and seasonal merchandising
- Handled POS transactions, inventory tracking, and supplier coordination
- Cultivated repeat clientele through personalized service
Sales Consultant
Delivered personalized, consultative sales experiences in a premium multi-brand fashion retail environment, driving conversion through relationship-building and product expertise.
- Provided tailored styling recommendations based on client preferences
- Contributed to visual merchandising and in-store presentation standards
- Exceeded individual and team sales targets through proactive engagement
- Developed deep product knowledge across luxury and contemporary brands
Barista
Crafted specialty beverages in a quality-focused, high-traffic setting — delivering consistent brand experiences through product knowledge, speed, and genuine customer connection.
- Prepared specialty drinks to exacting quality standards under time pressure
- Built loyal customer relationships through personalized recommendations
- Maintained operational standards: hygiene, stock rotation, equipment care
- Contributed to brand atmosphere driving repeat visits and word-of-mouth
Education
Where analytics meets aesthetics
An academic path that blends creative foundations with strategic marketing thinking.
Master's in Marketing and Management
Advanced studies in strategic marketing, brand management, consumer behavior, and data-driven decision-making.
"Leveraging AI Tools in Marketing Workflows" — researching how generative AI, automation platforms, and intelligent content tools can be embedded into end-to-end marketing operations to improve efficiency, personalization, and ROI.
Bachelor's in Arts
Foundation in creative thinking, visual communication, and cultural analysis — informing a design-conscious approach to brand building and audience engagement.
What Sets Me Apart
More than a résumé
👁️ Visual-First Thinker
Instinctively approaches problems through design, aesthetics, and presentation. Sees what others overlook in brand touchpoints.
⚙️ Systems Builder
Doesn't just complete tasks — creates repeatable frameworks. Naturally organizes chaos into process.
🤝 People Magnet
Every role has been people-facing by choice. Builds trust fast, reads rooms well, turns interactions into relationships.
🤖 AI-Forward Mindset
Actively researching and writing a Master's thesis on AI in marketing. Not just aware of the shift — studying how to lead it.
🔄 Adaptable Generalist
Thrived across telecom, fashion, retail, and hospitality. Picks up new domains fast and brings cross-industry perspective.
🌍 Bilingual Communicator
Native Romanian, professional English. Bridges markets and audiences across language boundaries.