Content Marketing Project · Master's Coursework

Christian Tour — Multi-Channel Content Strategy

A complete content marketing strategy for Christian Tour, Romania's leading travel agency. Developed as part of the Master's program in Digital and Strategic Marketing at West University of Timisoara. Covers SEO blog content, email newsletter, Instagram strategy, infographics, and a full editorial calendar.

Brand
Christian Tour
Type
Content Marketing Strategy
Tools
Canva
Date
February 2026
Context
University Assignment
Christian Tour — Content Marketing Strategy cover slide
Blog article — SEO title, meta description, and URL structure
Blog Article — SEO-optimized title, meta description, and URL slug for a travel article about Crete summer 2026.
Full blog article content with SEO structure
Blog Content — Full article with storytelling approach, local gastronomy section, and Early Booking conversion section. Written in Romanian for the target audience.
Email newsletter design for Christian Tour
Newsletter — Email marketing template with personalized greeting, destination highlights, trust signals (27 years of experience, Romanian-language support), and a clear CTA button.
Instagram post with caption, hashtags, and visual mockup
Instagram Post — Full post concept: caption with emotional hook, benefit list, CTA, hashtag strategy, plus visual mockup of the post design featuring Crete.
Travel infographic — Best months to visit Greece regions
Infographic — Visual guide to the best travel months for Greek regions (Athens, Cyclades, Peloponnese, Thessaloniki) with temperature and precipitation data.
Infographic objectives and research sources
Infographic Strategy — Goals: educate potential tourists on optimal travel periods, combine useful planning data with brand CTAs. Research sourced from Lonely Planet and TUI.
Editorial plan cover — February 2026
Editorial plan — objectives, target audience segments
Editorial Strategy — Content mix (inspirational, educational, entertaining, promotional) with defined target audiences: young adults 25-35, couples 25-50, families with children.
Full editorial calendar with dates, formats, topics, CTAs, and KPIs
Editorial Calendar — Complete monthly plan with date, content type (Reel/Carousel/Stories), topic, copywriting + CTA, target KPIs, and responsible team member.